Gucci Made to Measure, a fragrance that once held a prominent place in the Gucci fragrance portfolio, has achieved a somewhat mythical status since its discontinuation. The 150ml bottle, now a collector's item, commands a certain reverence among fragrance enthusiasts, even at its relatively high price point. At $219.99, the 150ml bottle represents a significant investment, but for those who experienced its allure, it's a price worth considering. This article will delve into the nuances of the Gucci Made to Measure 150ml, exploring its discontinued status, comparing it to other sizes (50ml and 90ml), examining its price point within the context of the Gucci fragrance line, analyzing its masculine counterpart, Gucci Made to Measure Pour Homme, and finally, synthesizing various reviews and opinions to understand its lasting impact.
The Discontinuation of a Classic: Gucci Made to Measure Discontinued
The discontinuation of Gucci Made to Measure is a source of both frustration and fascination for perfume lovers. While Gucci regularly revisits and reformulates its fragrance line, the removal of Made to Measure from the shelves has created a demand that far outweighs the supply. This scarcity has elevated its status, transforming it from a readily available perfume into a sought-after collectible. The reasons behind its discontinuation remain somewhat shrouded in mystery, with speculation ranging from declining sales to a shift in Gucci's overall fragrance strategy. Regardless of the cause, the absence of this fragrance has cemented its place in the hearts (and noses) of many who consider it a lost classic. The 150ml bottle, being the largest size offered, naturally became the most coveted, its rarity further increasing its value on the secondary market.
Size Matters: Comparing Gucci Made to Measure 150ml, 90ml, and 50ml
While the 150ml bottle is the focus here, understanding its relationship to the smaller 50ml and 90ml versions provides valuable context. Although the fragrance itself remains consistent across all sizes (assuming authenticity), the price-per-milliliter ratio changes. The 150ml bottle, while expensive upfront, often presents a better value proposition in terms of cost per milliliter compared to the smaller bottles, especially on the secondary market where prices can fluctuate wildly depending on availability. The 50ml and 90ml bottles, while more readily available than the 150ml, still command higher prices than their initial retail values due to the discontinued status of the fragrance. Choosing between the sizes is a balance between immediate cost and long-term value, with the 150ml appealing to those who fell in love with the scent and wish to enjoy it for an extended period.
Decoding the Price: Gucci Made to Measure Price
The $219.99 price tag for the 150ml Gucci Made to Measure is undoubtedly a significant investment. However, it’s crucial to consider this price within the context of the Gucci brand and the fragrance market as a whole. Gucci, as a luxury brand, commands premium pricing across its product lines. Their fragrances, particularly those considered part of their heritage, are positioned at the higher end of the market. Therefore, the price of the Made to Measure 150ml, while substantial, aligns with the brand's overall pricing strategy. Furthermore, the discontinued status of the fragrance has inflated its price on the secondary market, making the original retail price, even if seemingly high, appear relatively reasonable in comparison.
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